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April 23 & 24, 2025
Los Angeles

#GTM25

Master the Go-to-Market challenge; accelerate your success

with insights and best practices from industry leaders.

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40+

Speakers

200+

Attendees

80%

Senior management

150+

Companies

What is #GTM25?

In the rapidly evolving SaaS marketplace, where can sales, marketing, product and customer success leaders turn to secure their next big win? Enter #GTM24, the ultimate gathering of experts who'll convene to redefine GTM standards.

Join your peers as they share their tried, tested, and proven strategies that you can adopt right away.

🚀 Harness the power of AI and cutting-edge tools to outsmart your competition.

💡 Spark creativity, connect with peers, and discover winning GTM strategies to fuel accelerated success.

📈 Unify your GTM stakeholders, learn from success stories, and navigate challenges with confidence.

Meet the speakers from #GTM24

Emi
Wayner
Head of Strategy and Growth, Global Customer Marketing Programs
Google
Nidhi
Daga
SVP, Growth
JPMorgan Chase & Co.
Mike
Eckhoff
Chief Revenue Officer
Lexie
Knauer
Worldwide GTM Lead, ISV
AWS
Ed
Cho
Director of Product Marketing
Salesforce
Rob
Felberg
Head of Global GTM Strategy and Sales Operations
AWS
Rachel
Krall
Senior Director, GTM Operations - SaaS
LinkedIn
Rohit
Angle
Head, GTM Strategy & Operations, Partner and Customer Success
Google
Don
Schmidt
WW Sales Enablement Director, Global Sales Teams
MongoDB
Bentley
Chang
VP of Revenue Operations
ParkHub
Karen
Sage
Chief Marketing Officer
Shipwell
Candice
Sparks
Director of Product Marketing
Attentive
James
Stanton
VP of GTM
Empyrean
Kasey
Stinson
VP of Product Marketing and Sales Enablement
PSCU/Co-op Solutions
Daniel
Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions
Atlassian
Filip
Szymanski
VP of Product Management
insightsoftware
Somesh
Chablani
Global Head of GTM
FIS
Macy
Mody
VP of Revenue and Operations
SafeBase
Sonal
Mane
Head of Digital Customer Experience and Growth
Databricks
Maya
Shah
Senior Director of Product Marketing
Shopmonkey
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Agenda at a glance

Inspiring content created and delivered by pioneering Go-to-Market leaders. In just two days, you'll learn about:

  • Engaging, retaining, advocating: amplifying growth through your customers
  • Developing impactful advocacy programs
  • Gaining & implementing customer-driven feedback
  • Cross-functional collaboration to enhance strategy
  • Defining personas & segmenting your audience
  • Eternalizing customer lifecycles
  • Tracking key metrics to prove value
  • Reducing churn & increasing retention

Agenda & Topics covered

Track one: GTM strategy 💡

◦ Attract, convert, retain.

◦ Using market research to build winning GTM motions.

◦ Building a compelling story across GTM stages.

◦ Product-led growth vs Sales-led growth.

Nurturing freemium into customer champions.

Strategic pricing and packaging.

Building brand affinity with effective positioning.

Track one: GTM strategy 💡

◦ Attract, convert, repeat: market research strategies for building winning ICPs and GTM motions.

◦ Building a captivating market story across GTM stages.

◦ Market Insights to navigate the pricing jungle with confidence.

From users to upsell: how to nurture free trials into paying champions with strategic pricing.

Evoking emotions and building brand affinity with effective positioning.

Overcoming the challenges of leading a collaborative GTM strategy.

Agenda & Topics covered

Track two: GTM efficiency ⚙️

◦ Orchestrating operational precision for faster sales cycles.

◦ The power of engaging training.

◦ How RevOps fuels the GTM engine.

◦ Master B2B sales and marketing playbooks that wins every time.

◦ Leveraging data-driven insights for faster, smarter sales.

◦ Transforming enablement to support the entire GTM org.

◦ Uncovering the power of AI

Track two: GTM efficiencies ⚙️

Orchestrating your GTM symphony with operational precision for faster sales cycles.

◦ From passive consumption to active creation: the power of engaging training.

◦ Beyond the Go-to-Market: how RevOps fuels every engine in your business

◦ Outsmart the competition and master the B2B sales and marketing playbook that wins every time

◦ Predict the future, close the present: Leveraging data-driven insights for faster, smarter sales.

Agenda & Topics covered

Track three: Growth & expansion 📈

How to double your customer lifetime value:

Designing powerful retention strategies for growth and profit.


◦ B2B brand & performance strategies.

◦ Inbound vs. Outbound

◦ Building customer journeys that fuel GTM momentum with customer success.


◦ Why community-led growth is the future of product success.

Track two: GTM efficiencies ⚙️

Orchestrating your GTM symphony with operational precision for faster sales cycles.

◦ From passive consumption to active creation: the power of engaging training.

◦ Beyond the Go-to-Market: how RevOps fuels every engine in your business

◦ Outsmart the competition and master the B2B sales and marketing playbook that wins every time

◦ Predict the future, close the present: Leveraging data-driven insights for faster, smarter sales.

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Connect with the GTM Alliance community

GTM Alliance is a global community of forward-thinking enthusiasts, all rallied around one, shared goal: mastering the art of GTM.

Come and join the rapidly growing community over on Slack.

Partners

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Partners across the #GTM23 series

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Meet the team

Have a question you need answered? Let's chat!

Jack Debono

Event Director

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Ediz Cosar

Commercial Director

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Simon Grant

Audience Manager

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