Jordan has built a dynamic career by consistently propelling companies to the forefront of their industries through innovative marketing strategies, fostering innovation, and elevating product marketing and product management to new heights. As the Head of Product Marketing for ResMed’s extended reality division, and in previous pivotal roles at Upstart and Esri, Jordan has orchestrated growth, enhanced brand visibility, and significantly improved market positioning. With strategic foresight and a profound understanding of competitive landscapes, Jordan has captured and capitalized on market opportunities, leading to substantial revenue growth and heightened brand recognition. At ResMed, Jordan spearheaded a partnership marketing initiative with a billion-dollar company that secured unprecedented brand exposure on partner devices while driving significant traffic to the company's website, marking a milestone in its digital footprint expansion. Strategic negotiations and innovative marketing initiatives resulted in a 50% increase in brand placement, significantly strengthening online presence and customer engagement.