August 30 & 31, 2023

Why attend?

Inspiring content created and delivered by pioneering GTM leaders.

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Learn

We unite influential practitioners to share their insights, challenges and strategies. Through interactive sessions, keynotes and discussions we support you through your business journey with the tactics, methods and strategies you need. Get Inspired and make an impact.

Discover

Explore the solutions facilitating business growth in fast-moving markets. Find your technology partner, enhance your tech stack.

Interact

Harness the power of in-person events, form genuine connections and create valuable relationships. Make your next hire, find your mentor, get practical advice. Become part of the community.

Convince your boss

Secure your approval with these important benefits

Break the cycle

Step away from the daily grind. Rejuvenate, refocus, no distractions.

Collaborate

With your team, face to face, in a different setting. A key driver for creativity and growth.

Spark new ideas

Be curious, share ideas and trade perspectives. Solve challenging problems.

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Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • Engaging, retaining, advocating: amplifying growth through your customers
  • Developing impactful advocacy programs
  • Gaining & implementing customer-driven feedback
  • Cross-functional collaboration to enhance strategy
  • Defining personas & segmenting your audience
  • Eternalizing customer lifecycles
  • Tracking key metrics to prove value
  • Reducing churn & increasing retention

Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • Developing a go-to-market strategy
  • Conducting market research and analysis
  • Identifying target customer segments
  • Positioning and messaging
  • Product launch planning
  • Channel strategy and partner management
  • Pricing and sales strategy
  • Marketing and demand generation
  • Customer acquisition and retention
  • Metrics and measurement

Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • GTM motions
  • Product-led Growth
  • GTM case studies and best practices
  • GTM tech-stacks and tools
  • International expansion and localization
  • Market entry strategy
  • Product-led Sales
  • GTM for B2B and B2C products
  • Go-to-Ecosystem

Who attends?

Join attendees from the world’s largest companies and most exciting startups.

Executive summary

Audience insight

Company revenue

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Seniority level

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Company size

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100+

Speakers

1500+

Attendees

90%

Senior management

750+

Companies

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Join the conversation

The GTM Alliance is a global community of forward-thinking GTM enthusiasts, all rallied around one, shared goal:

Mastering the art of go-to-market