Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Paige
Lapen
Senior Director of Marketing
Personify Health
Paige is a strategic marketing leader with over 15 years of experience in marketing communications encompassing both digital and traditional practices. She thrives in the dynamic interplay between creative brainstorming and analytical marketing insights. Paige's passion lies in understanding and connecting with people, a quality that enhances her ability to identify patterns and challenges, and develop innovative solutions. Paige's journey includes nearly five years living in environments where she did not speak the language, and two years without access to electricity or running water, experiences that honed her knack for creative problem-solving. Outside of work, Paige enjoys rock climbing, hiking, camping, and impromptu kitchen dancing. She can often be found at the local playground chasing her children, embracing a life filled with improvisation, imagination, and exploration.
08 May 2025 14:00 - 14:30
Why customer-centric GTM strategies are the secret to retention and loyalty
Most companies talk about being customer-focused but few truly deliver on it - and the difference is staggering. Buyer-centric GTM strategies are more than a buzzword; theyā€™re the key to keeping customers engaged, satisfied and loyal for the long haul. In this session, weā€™ll explore why putting your buyer at the center of every GTM decision drives not just acquisition but also higher retention and deeper loyalty. From crafting messaging that resonates to delivering post-sale experiences that keep customers coming back, youā€™ll uncover the secrets behind creating long-lasting relationships. Discover how buyer-centric motions build trust, foster emotional connections, and turn customers into advocates who fuel growth through referrals and renewals. Featuring real-world examples, actionable frameworks, and proven tactics, this session will show you how to align your teams and strategies to deliver the outcomes your customers - and your business - crave.