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Ed
Cho
Director of Product Marketing
Salesforce
Ed Cho is a Director of Product Marketing Manager at Salesforce. Prior to joining Salesforce, Ed was a product and partner marketer at Cisco and also accumulated a diversity of experiences by working in the healthcare, technology, and media/entertainment space. He has a B.A and a Masters in Health Services Administration from the University of Michigan and also received his MBA from the UCLA Anderson School of Management.
08 May 2025 12:15 - 13:00
Panel: The collaboration playbook for GTM leaders
Collaboration isnā€™t just a buzzword - itā€™s the foundation of a winning GTM strategy. Yet for many companies, misaligned teams and siloed efforts prevent them from achieving their full potential. In this panel, leaders from sales, marketing, product, and RevOps share their real-world experiences of fostering alignment, building trust, and creating shared accountability across teams. From practical tools and meeting cadences to overcoming interpersonal challenges, youā€™ll hear actionable advice to break down silos and create a culture of collaboration. If your GTM teams arenā€™t working as one, this session will give you the playbook to fix it and start accelerating your results.