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AI for GTM Festival
Generic AI training gets you generic results.
This is a hands-on day for the operators building AI into GTM and the leaders betting revenue on it, from data layer to decision layer.
Ship the agent workflows you've wanted all year, win back the hours lost to manual work, and see which AI investments actually pay off in pipeline.
Recognize yourself?
This festival is for you if...
You're a GTM engineer or strategist building the enrichment, routing and signal workflows behind pipeline.
You build the engine
Product Marketing Manager
You own the GTM tech stack, the data or the AI budget, and need AI to show up in real pipeline numbers.
You own the outcome
Product Marketing Manager
You've seen enough AI demos. Now you want the orchestration, the trade-offs and what broke along the way.
You're past the demo
Product Marketing Manager
Get AI working
across your whole
GTM motion
Go-to-market success isn’t just about alignment, it’s about connecting every piece of the puzzle to drive measurable growth.
Join your community of GTM leaders for a day built to:
➜ See where AI deployments actually move revenue or cost, and where they quietly stall out.
➜ Work through real build vs. buy vs. vibe-code stack decisions with people who've actually made the call.
➜ Get specific on where AI should be allowed to decide, and where a human still needs to stay in the loop.
A snapshot of
our AI experts...
What our
attendees say...
Every GTM function
under one roof
Our Stats
50+
Speakers
500+
Attendees
80%
Senior management
300+
Companies
What you’ll get
out of the festival
➜ See where agentic workflows are paying off in pipeline and forecasting, and which AI tools still overpromise.
➜ Get hours back by handing off manual research, routing and reporting to AI, with confidence it's done right.
➜ Work through real build vs. buy vs. vibe-code calls on your GTM tech stack with the people who've made them.
➜ Meet the GTM engineers and strategists running AI through their systems, and swap notes on what's working.
Agenda
at a glance
Leave with a real enterprise scorecard for tying AI to renewals and growth, plus an ROI template to keep.
Prove AI ROI
Product Marketing Manager
Map which GTM workflows agents can run alone, where humans sign off, and what your legal team will approve.
Set agent limits
Product Marketing Manager
Watch three GTM teams open up their tools, show how they made the call, and share what they would change.
Make stack calls
Product Marketing Manager
Learn how to build an AI revenue forecast that holds up in the board meeting, from a builder and a CFO.
Forecasts CFOs trust
Product Marketing Manager
Leave with an adoption checklist for turning the AI tools your reps ignore into ones they use every day.
Drive AI adoption
Product Marketing Manager
See how one enterprise got 300,000 accounts ready for AI, with the architecture, the results and what broke.
Ready your data
Product Marketing Manager
Join the festival and
discover how to...
Redesign your stack
See how AI is changing build vs. buy decisions, and what an AI-ready GTM stack actually looks like.
Decide where AI belongs
Work out where AI should be trusted to decide, and where your team still needs to stay in the loop.
Turn AI into pipeline
Move past the pilot stage and see what it actually takes to turn AI into revenue, not just activity.
Download
your one-pager
Get the essential details on speakers, sessions and what's included, all on one page.
Know you want to join us but need a little help getting budget sign-off? Don't worry, we've done the hard work for you, use our customizable convince the boss letter to accelerate your approval process.
Executive
summary
A community of senior GTM decision-makers, and influencers
The world’s most innovative companies
100+ attendees
Take a look at our
past festivals
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Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the festival? We're a friendly bunch - get in touch.