Nikita is an AI Product Marketing Manager with 8+ years of experience. She has led go-to-market strategy, positioning, and messaging for brand-building consumer and B2B AI products at scale. She specializes in turning Generative AI capabilities into clear, distinctive product narratives for audiences including Creators, Musicians, AI Researchers, and Advertisers. Nikita works closely with Product, Engineering, and Design, using user insights to shape which features get prioritized. She has led naming, positioning, messaging, content development, competitive analysis, and end-to-end GTM strategy and execution for both 0→1 and scaled launches. Her work includes defining value propositions, segmenting audiences, and building launch narratives that connect product capabilities to user needs and cultural context.