21 January 2026 16:30 - 17:00
The AI budget reckoning is here, defending spend with attribution finance will accept
For the last couple of years, AI spend has been treated as the cost of keeping up. That grace period is ending. As budgets tighten, finance teams are starting to ask a simple question, and most GTM leaders don't yet have a convincing answer ready.
This closing session lays out how to build an AI ROI case before finance comes asking, covering which metrics matter to the C-suite, how to separate real impact from noise, and how to present results in language finance understands. You'll leave with a practical ROI template to take straight back to your own team.
Key takeaways:
- The metrics that matter to finance, and the ones that don't
- How to attribute impact when AI is one of many factors at play
- A ready-to-use ROI template for conversations with your finance team