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Sonal
Mane
Head of Digital Customer Experience and Growth
Databricks
Sonal Mane is a seasoned executive with over 17 years of experience driving growth and innovation in technology companies such as Databricks, Qualtrics, and Microsoft. Currently serving as Senior Director of Growth GTM at Databricks, Sonal is instrumental in shaping the global strategy for digital self-service and product-led growth. At Qualtrics, she founded the Digital Customer Success team as Global Head, managing a $130M P&L and spearheading transformative digital engagement programs. Sonal's tenure at Microsoft saw her lead nationwide initiatives for the Microsoft for Startups team, driving $40M in revenue and fostering strategic partnerships. She played key roles in product management, marketing strategy, and program management, contributing to the success of flagship products such as Office 2007, Bing, and Windows 8. With a Master's degree in Computer Science from the University of Southern California and a Bachelor's degree in Information Technology from the University of Pune, Sonal blends technical expertise with visionary leadership. She is recognized for her collaborative approach and relentless commitment to driving business results. Sonal is also an active participant in the technology entrepreneurship community, mentoring aspiring leaders and inspiring innovation.
08 May 2025 11:45 - 12:15
Why blended GTM motions outperform single-track strategies
The days of relying on a single GTM motion are over. Companies that combine multiple approaches - like product-led, partner-led, and sales-led growth - are not just surviving but thriving in todayā€™s competitive market. This session explores how blended GTM motions amplify results by leveraging the strengths of each approach. Weā€™ll dive into the challenges of integration, how to avoid conflicts between teams, and real-world examples of companies that have unlocked exponential growth through blended strategies. Whether youā€™re looking to add a new motion to your existing strategy or build a fully integrated GTM framework, this session will show you how to create harmony and drive success across the board.