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Marc
Sadler
Former VP of Product Marketing
RealPage
With over 15 years of high-tech industry experience, Marc Sadler is a dynamic product marketing leader, renowned for his ability to launch transformative SaaS solutions and create compelling go-to-market strategies that drive growth and adoption. Known for bridging technical expertise with strategic vision, Marc has a proven track record of building high-performing teams and crafting impactful narratives that resonate with diverse audiences. As Vice President of Product Marketing at RealPage, Marc spearheaded the launch of LOFT, the industry’s first B2B2C resident engagement platform, achieving over 1 million resident sign-ups within three months. Previously, at Acxiom, he revitalized product marketing and delivered a go-to-market strategy that drove a tenfold revenue increase in just nine months. Marc has also led multimillion-dollar growth initiatives at Mitchell International, building scalable processes and aligning cross-functional teams to deliver measurable results. Marc lives in Southern California with his wife and three kids and holds a bachelor’s degree in Material Science and Engineering from the Massachusetts Institute of Technology and an MBA from the University of Southern California.
08 May 2025 11:15 - 11:45
The art of dual audiences: Launching products that speak to both B2B and B2C
Launching a new product is never easy, but what happens when your target audience spans two completely different groups - businesses and consumers? In this session, we’ll explore the journey of launching LOFT, a resident engagement platform designed for renters yet sold to property management companies. Using real-life experience as a backdrop, we’ll dive into the strategic decisions behind product branding, market differentiation, and go-to-market execution. Attendees will learn how to balance corporate and consumer messaging, create a brand that resonates with modern audiences, and build excitement around a solution that truly transforms the industry. Walk away with actionable insights into blending creativity with strategy to successfully connect with buyers and end-users alike, even in the most complex markets.