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Director of Product Marketing
Cohere Health
Samantha Rideout is the Product Marketing Lead at health tech startup, Cohere Health. Her marketing leadership experience spans roles at premier brands on the Fortune 500 and Inc. 5000 fastest-growing lists, national media networks, and VC-backed startups. Samantha has been published by PR News, the University of Edinburgh Press, PR Daily, the American Marketing Association, and more. Connect with Samantha on LinkedIn.
25 April 2024 09:30 - 10:00
How to accelerate sustainable growth with ideal customer profiles
Take your GTM strategy from standard to stellar with ideal customer profiles (ICPs). Explore the strategic advantage of focusing on a well-developed ICP and derive unique value from different components of your target market (TAM, buyer persona, and ICP). Walk away from this session with actionable insights to strengthen your approach to attracting and retaining customers. By the end of this presentation, you will know how to: - Pinpoint and target ICPs - Build stronger relationships with your most valuable customers - Unlock greater efficiencies and lifetime value - Tailor your marketing to drive sustainable growth

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