Founder and VP of Marketing
With over 15 years in marketing and operations across startups and Fortune 500s, Samm Richey brings a unique perspective to revenue operations. Samm is a creative hands-on executive with a results-driven approach to strategic planning. Expert in both quantitative and qualitative analytics, specialized in translating raw data into actionable insights. Proven track record of driving demand and increasing marketing and sales efficiency, effectiveness and ROI through process optimization, infrastructure development and alignment to business objectives.
25 April 2024 10:30 - 11:00
Make your marketing data make sense
Not all marketing attribution models are created equal. Understand the core components needed to build a model relevant to your business and right-sized for your organization. - Understanding your people, processes and technology - Getting to 95% accuracy - GTM motion and marketing tactics - Building for today and tomorrow