Richard
King
CEO & Founder
Product Marketing Alliance
I've spent the last decade managing development teams, marketing teams, and product strategies for enterprise B2B SaaS companies. I’m particularly passionate about the intersection of product, marketing, sales, and data. A passionate investor in early-stage companies who are looking for expertise in sales and marketing, strategy, and management. Specialties: Business start-ups, strategic planning, financial management, negotiating, and product marketing.
30 August 2023 09:00 - 10:00
Developing a go-to-market strategy
A go-to-market strategy is a crucial aspect of any business plan and is the process of planning and executing the development, pricing, promotion, and distribution of a product or service. In this presentation, we will discuss the key elements of developing an effective go-to-market strategy, including market research, target audience identification, and positioning. We will also explore the various distribution channels available, including online and offline options, and the pros and cons of each. Additionally, we will discuss how to effectively price your product or service to maximize profitability while still remaining competitive. Finally, we will delve into the world of promotion, including advertising, public relations, and social media marketing, and how to use these tools to reach your target audience and drive sales. Overall, this presentation will provide attendees with a comprehensive understanding of the key components of a go-to-market strategy and the tools and techniques needed to develop and execute one effectively.