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John
Hessinger
VP, Marketing
WP Engine
John brings over 20 years of experience as a marketing and product leader, developing successful B2B and consumer marketing programs. He possesses a wide range of expertise in both online and traditional marketing channels. Notably, John has 14+ years of experience working with online marketplaces and subscription-based business models. Throughout his career, John has demonstrably led the development and execution of strategic marketing plans. These plans have successfully generated traffic, leads, sales conversions, new customer acquisition, and customer retention.
24 April 2024 09:30 - 10:00
The future of GTM AI and automation
Forget siloed strategies and manual drudgery – the future of GTM is fuelled by AI and automation! Join us in this opening keynote as we unveil the groundbreaking potential of these technologies to transform every facet of your go-to-market approach. Discover intelligent lead generation, predict customer churn before it happens, personalize marketing at scale, and automate workflows to free your team for strategic brilliance. We'll share industry insights, practical implementation tips, and actionable takeaways to help you chart your course to GTM success. Are you ready to unleash the power of AI and automation? Let's dive into the future!

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