August 30 & 31, 2023

#GTM24

GTM efficiencies for 2024... and beyond

Master the go-to-market challenge: transform your GTM strategy

with insights and best practices from GTM leaders.

Sponsor

100+

Speakers

1500+

Attendees

90%

Senior management

750+

Companies

Upcoming #GTM23 summits

Take a look at our summits in the GTM23 world series

Jul 19 - 21, 2023
GTM Festival
San Diego

Visit event website

Nov 08 & 09, 2023
#GTM23 | Monaco 2023
Monaco

Visit event website

Apr 24 & 25, 2024
#GTM24 | Los Angeles
Los Angeles

Visit event website

Headliners at #GTM23🎙️

We'll release new presenters every week

Vishal
Ganeriwala
Product and GTM leader NVIDIA AI Enterprise
Nvidia
Jill
Rowley
GTM Advisor & LP
Stage 2 Capital
Daniel
Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions
Atlassian
Julien
Sauvage
VP, Corporate and Product Marketing
Clari
Richard
King
CEO & Founder
Product Marketing Alliance
Larry
Long
GTM Advisor
Navattic
Jon
Rooney
Vice President Product Marketing
Unity
Jason
Gatoff
VP of Product Marketing
Pendo
Phil
Montgomery
General Manager Security Product Marketing GTM
Microsoft
Asher
Mathew
Co-Founder & CEO
Partnership Leaders
Dave
Prager
Vice President Marketing
Stampli
Sunny
Dhami
Vice President Product Marketing
Sinch
Eyal
Worthalter
Vice President - Cloud GTM
Utimaco
Vijay
Ramachandran
VP, Product Leader, Storage solutions
VMWare
Roopal
Shah
Marketing Head
Cloudflare
Ken
Roden
Director of Product Marketing
Infor
Devon
O'rourke
Founder & Managing Partner
Fluvio
Carisa
Bartelt
Team Lead, Industry Marketing
Cvent
Priya
Doty
CMO
NeuroBlade
Kyle
Poyar
Operating Partner
Openview
Kyle
Christianson
VP of Sales
Klara
Tom
Smith
Senior Director, Product Marketing
Checkout.com
Elcin
Nevruz
Sr. Director, Product Marketing | Head of Product Marketing
Blockdaemon
Eve
Alexander
VP of Product Marketing
Seismic
Tim
Carr
Head of Oracle Advertising Product Marketing
Oracle
Dan
Lubetsky
CEO & Head of GTM
Sky Strategies
Amber
Bogie
Director of Global Demand Generation
Reachdesk
Rebecca
Bassett
Product Marketing Lead
Miro
Wes
Yee
Advisor
Ostrich
Gautam
Mehandru
Senior Vice President, Global Marketing
Illumio
Natalie
Severino
VP of Product & Customer Marketing
Sprout Social
Pervez
Alam
Vice President and Senior Partner, GTM, Americas, IBM Consulting Services for Salesforce
IBM
Justine
Davis
VP Product Marketing, Agile and DevOps solutions
Atlassian
Swetha
Murali
Senior Product GTM Manager & Special Projects
Chili Piper
Amanda
Groves
Senior Director of Product Marketing
Crossbeam
Tricia
Read
Azure Digital & App Innovation Product GTM Lead A/NZ
Microsoft
Hope
Chauland
GTM Manager
Microsoft
Andrea
Katsivelis
Director Global GTM Strategy Lead - Nuance Business Unit
Microsoft
Sean
Broderick
Director GTM & Product Marketing
Sitecore
Justin
McGarry
Senior Director, Global Portfolio & GTM Strategy
VMWare
Vik
Mediratta
Sr. Director, M&A GTM Strategy & Integration
Salesforce
Alex
Sipala
Self Service Product GTM
GitLab
Tamara
Niesen
Director, Global GTM & Demand Generation
Shopify
Sem
Sergunin
GTM Advisor
Astro RPA
Alysia
Eve
Director of Product Marketing and Product Management
ShareFile
Hugo
Macedo
Senior Director of Product Marketing
PandaDoc
Tom
Hasselman
Senior Director Product Marketing - GTM
Salesforce
Shareef
Virani
Vice President, GTM Operations
Striim
Shannon
McCarty-Caplan
Commercial GTM Integration Director
Red Hat
Matt
Sanders
Director of GTM Enablement
Luminary Cloud
Michelle
Reynaud
Vice President - WW GTM & Sales Operations
Riverbed Technology
Agnes
Adolfsson Lindberg
Product Marketing
Truecaller
Rahul
Awasthy
Vice President Product Marketing
Rapid
Kristina
Poluyanova
Senior EMEA Product Marketing Manager
Autodesk
Nina
Churchill
Senior Product Marketing Manager
Sage
Elizabeth
Pulice
Vice President Global GTM Strategy, Operations, and Enablement
Sauce Labs
Raj
Shankar
Vice President of Global Product Management
Calabrio, Inc.
Stephanie
Perozo
Product Marketing Strategy & Programs
Miro
Jennifer
Johnson
Senior Product Marketing GTM Lead
Slack
Ian
Thomas
VP of Product Marketing
IRONSCALES
Anna
Borbotko
Product Marketing Lead
TomTom
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What is #GTM23?

Are you looking to master the art of go-to-market strategy? 

Look no further than the #GTM23! Our GTM summit brings together experienced professionals, industry leaders, and expert speakers to share their knowledge and insights on the latest GTM trends, tactics, and tools. 

From market research and positioning to channel strategy and launch planning, we covers everything you need to know to successfully bring your product or service to market. 

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Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • Engaging, retaining, advocating: amplifying growth through your customers
  • Developing impactful advocacy programs
  • Gaining & implementing customer-driven feedback
  • Cross-functional collaboration to enhance strategy
  • Defining personas & segmenting your audience
  • Eternalizing customer lifecycles
  • Tracking key metrics to prove value
  • Reducing churn & increasing retention

Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • Developing a go-to-market strategy
  • Conducting market research and analysis
  • Identifying target customer segments
  • Positioning and messaging
  • Product launch planning
  • Channel strategy and partner management
  • Pricing and sales strategy
  • Marketing and demand generation
  • Customer acquisition and retention
  • Metrics and measurement

Agenda & Topics covered

Inspiring content created and delivered by pioneering customer marketers. In just 2 days, you'll learn about:

  • GTM motions
  • Product-led Growth
  • GTM case studies and best practices
  • GTM tech-stacks and tools
  • International expansion and localization
  • Market entry strategy
  • Product-led Sales
  • GTM for B2B and B2C products
  • Go-to-Ecosystem
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Join the conversation

The GTM Alliance is a global community of forward-thinking GTM enthusiasts, all rallied around one, shared goal:

Mastering the art of go-to-market

Who attends?

Join attendees from the world’s largest companies and most exciting startups.

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Partners across the #GTM23 series

Partners

Partners

Partners
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Supporting partners

Partners
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Executive summary

Audience insight

Company revenue

Image description

Seniority level

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Company size

Image description

100+

Speakers

1500+

Attendees

90%

Senior management

750+

Companies

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Break the cycle

Step away from the daily grind. Rejuvenate, refocus, no distractions.

Collaborate

With your team, face to face, in a different setting. A key driver for creativity and growth.

Spark new ideas

Be curious, share ideas and trade perspectives. Solve challenging problems.

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Our team

NEED HELP?

We’re here to help reach out

to learn more about the event

Richard King

CEO & Founder

CEO at Company
+1 23 456 789

Matt Booth

Partnerships Director

CEO at Company
+1 23 456 789