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Head of Commercial Operations
With over 18 years of experience at the intersection of corporate strategy, revenue operations, marketing, and product, Peter Ward is passionate about building and scaling companies in the media and cloud space. He currently leads strategy and global revenue operations for Amagi Corporation, the world's leading cloud-managed broadcast services and targeted advertising solutions company. Prior to Amagi, Ward spent 10 years at Verizon in charge of Revenue Strategy, Planning and Operations for the Digital Media Services group. He led Global Sales Operations including Annual Planning, Reporting and Analytics, Contract Administration, SFDC and all Sales applications, Incentive Strategy and Administration, and Sales Development and Enablement. In addition, he has responsibility for pricing, complex deal analysis/approval, partnerships and M&A. Prior to his revenue operations role, Ward served as the Director of Marketing where he was responsible for leading and driving all creative marketing campaigns, branding strategy, events, and content marketing including oversight of the website and collateral design. He also supervised marketing operations including all lead generation through SEO, SEM, content syndication and email marketing. Prior to leading the marketing organization, Ward held senior positions within the Product and Professional Services groups at Verizon Digital Media Services.
24 April 2024 10:00 - 10:45
Panel: Building GTM success with cross-functional collaboration
In this panel, we'll hear from industry leaders as they unveil the secrets of building a GTM orchestra where sales, marketing, product, and customer success harmonize for a triumphant performance. We'll discover strategies for alignment, data-driven decisions, and customer-centricity, as we unlock the secrets of a GTM organization that wins as one.

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