Nidhi is a visionary leader with 15+ years driving profitable growth through innovative go-to-market strategies in B2B Tech. An engineer-turned-marketer, she bridges technology, product innovation, and commercial strategy to deliver results for global organizations including J.P. Morgan, Abbott, and Omnicell - scaling businesses from early-stage to billion-dollar enterprises by transforming marketing into a revenue engine. A founder with a global perspective, Nidhi builds high-performance teams focused on bold execution and data-driven decision-making. She's at the forefront of marketing technology, recently securing her first Gen AI patent. Whether pivoting Hyperproof upmarket through targeted ABM or leading a $3 billion product launch at Abbott, she consistently translates complex technical value into market leadership. Currently SVP of Marketing at Cover Genius, a global insurtech unicorn, Nidhi also serves on the board of nonprofit fintech SaverLife. She holds an MBA from Penn State University and a Bachelor's in Electrical Engineering from India. Based in the San Francisco Bay Area, she's an avid hiker and foodie who enjoys traveling with her husband and two curious boys.