Most startups don’t fail because the product is bad, they fail because they never build a growth engine. In this session, Xile He breaks down the end-to-end growth playbook used to take a product from zero distribution to real scale in one of the most crowded and fast-moving categories in tech today: vibe coding tools. Drawing from firsthand experience competing against well-funded incumbents, this talk unpacks how to design a growth engine from scratch, spanning positioning, channels, feedback loops, and execution cadence, when product differentiation erodes fast and speed is the only durable advantage. Attendees will learn: - Why traditional GTM playbooks break in AI-native markets - How to architect a growth engine that compounds - How to win distribution battles in noisy, fast-moving markets - Lessons from launching and scaling alongside aggressive competitors This is a tactical, operator-level blueprint for founders and GTM leaders building in fast-moving, high-noise markets where growth *is* the moat.