A compelling story on a slide deck means nothing if sellers can’t tell it in the field. This conversation explores how product marketing and enablement work together to translate complex positioning into practical, memorable messages reps actually use. You’ll hear how to embed storytelling into training, reinforce it through coaching, and drive consistent adoption across every customer touchpoint. You’ll learn how to: - Convert positioning frameworks into talk tracks sellers believe in. - Reinforce messaging through training and ongoing coaching. - Drive message consistency across the full GTM motion.