AI is being layered into every part of the go-to-market stack - from CRM features and forecasting tools to agents promising autonomous execution. But more tools don’t automatically mean better outcomes. In this fireside chat, we’ll take a practical look at where AI genuinely strengthens the GTM stack, where it creates friction or redundancy, and where teams are quietly pulling back. The conversation will explore how experienced GTM leaders are evaluating AI capabilities, integrating them into existing systems, and making trade-offs between speed, control, and complexity. We’ll also dig into ownership, data readiness, and long-term maintainability - the factors that often determine whether AI drives sustained impact or becomes another layer of technical debt. A candid, operator-led discussion for leaders who want to design a GTM stack that scales - not just experiments.

Great launches don’t happen by accident; they’re built on early, intentional cross-functional alignment. In this fireside chat, experienced GTM leaders share how they bring product, marketing, sales, and customer success together long before launch day to reduce friction and drive momentum. You’ll hear how they connect roadmaps to revenue goals, create shared definitions of success, and avoid the common missteps that lead to confused teams and missed targets. Walk away with a blueprint to break silos and set your next launch up to win from day one. You’ll learn how to: - Build a shared success model across product, marketing, sales, and CS. - Identify alignment gaps early to avoid launch friction. - Turn strategy into cross-functional accountability before go-live.