21 January 2026 11:30 - 12:15
Panel: Choosing and sequencing GTM motions: a decision framework
One of the most overlooked growth levers is choosing the right GTM motion and knowing when to pivot. Should you land with outbound or product-led? Double down on partners or move upmarket? In this session, learn a decision model to evaluate market conditions, internal capacity, and customer signals before committing to a path.
Youāll learn how to:
- Evaluate the right GTM motion for your market and stage.
- Time pivots and expansions without losing momentum.
- Avoid wasted spend by sequencing plays with intention.