One of the most overlooked growth levers is choosing the right GTM motion and knowing when to pivot. Should you land with outbound or product-led? Double down on partners or move upmarket? In this session, learn a decision model to evaluate market conditions, internal capacity, and customer signals before committing to a path. You’ll learn how to: - Evaluate the right GTM motion for your market and stage. - Time pivots and expansions without losing momentum. - Avoid wasted spend by sequencing plays with intention.