Great launches don’t happen by accident; they’re built on early, intentional cross-functional alignment. In this fireside chat, experienced GTM leaders share how they bring product, marketing, sales, and customer success together long before launch day to reduce friction and drive momentum. You’ll hear how they connect roadmaps to revenue goals, create shared definitions of success, and avoid the common missteps that lead to confused teams and missed targets. Walk away with a blueprint to break silos and set your next launch up to win from day one. You’ll learn how to: - Build a shared success model across product, marketing, sales, and CS. - Identify alignment gaps early to avoid launch friction. - Turn strategy into cross-functional accountability before go-live.