21 January 2026 15:00 - 15:30
Enablement's role in GTM change management
Shift happens. And it includes everyone. But who can be the connective tissue in an organization to bring all parties together and keep momentum? Enablement! This session is going to cover practical, adaptable strategies that are proven in times of change. Whether it be moving from a single SKU to multi SKU organization, to fundamentally shifting role responsibilities, or even switching direction and messaging, a comprehensive approach can ensure successful transformation. Hear stories from Nieka about maintaining momentum moments where enablement was critical and impactful. Learn how adopting realistic AI strategies can assist in expediting outcomes.