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Matt
Francis
VP, Global Sales Readiness, Cloud ERP
SAP
Matt is a growth marketer and go-to-market professional focused on cloud marketing strategy and all pillars of demand generation for B2B and SaaS solutions, business applications, and managed services to drive overall enterprise growth. His experience includes a comprehensive approach to demand generation strategy and sales readiness, built on a strong foundation in solution, product, field, and partner marketing, as well as business development and business acceleration planning.
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21 January 2026 11:00 - 11:30
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
A compelling story on a slide deck means nothing if sellers can’t tell it in the field. This conversation explores how product marketing and enablement work together to translate complex positioning into practical, memorable messages reps actually use. You’ll hear how to embed storytelling into training, reinforce it through coaching, and drive consistent adoption across every customer touchpoint. You’ll learn how to: - Convert positioning frameworks into talk tracks sellers believe in. - Reinforce messaging through training and ongoing coaching. - Drive message consistency across the full GTM motion.