21 January 2026 12:15 - 12:45
The GTM launch playbook: Aligning teams, tools, and timing for market impact
A successful launch doesn’t just check boxes - it integrates strategy, execution, and outcomes. Marc Sadler unpacks a launch framework grounded in clarity, alignment, and trust across Sales, Marketing, Product, and CS.
Using real-world case studies, he shares how to build a “launch-ready” checklist that connects positioning, GTM plays, activation, and forecasting. Attendees will learn how to deliver launches that not only drive pipeline but also reduce post-launch friction and accelerate expansion.