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Justin
Seeley
Sr. Learning Evangelist
Adobe
Justin Seeley is a Sr. Learning Evangelist at Adobe with over 15 years of experience designing and scaling customer education, enablement, and learning platforms for global organizations. He has led and advised customer education initiatives at companies such as LinkedIn Learning, Snapchat, Twitter, and Walmart Marketplace, helping teams move beyond one-off training toward scalable, outcome-driven education programs. Justin specializes in building Customer Education Academies that drive adoption, retention, and long-term customer success by aligning learning experiences with real business goals. He’s also a frequent speaker, content creator, and thought leader focused on the future of learning, AI-powered education, and experience-led design.
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21 January 2026 11:15 - 11:45
Why customer education needs an engine, not a library
Customer education leaders are under constant pressure—to keep up with growing content demands, align learning to evolving user journeys, and demonstrate real impact with limited clarity or resources. Many teams launch academies with momentum, only to find themselves stuck reacting to requests, struggling to prioritize, and challenged to clearly show how their work drives meaningful outcomes. In this session, Justin Seeley introduces the Academy Engine, a practical operating model for designing customer education as a system rather than a content library. He’ll explore how high-performing teams create alignment, sustain momentum, and connect education efforts to signals that matter—without adding unnecessary complexity. Attendees will leave with a clearer way to diagnose where their education programs stall, practical ideas for regaining strategic control, and a framework they can use to evolve customer education with confidence.