The role of Product Marketing has never been more pivotal—or more complex. Once defined primarily by positioning, messaging, and launch execution, PMMs are now being asked to lead at the center of go-to-market: influencing product strategy, enabling revenue teams, orchestrating customer adoption, and driving market growth at speed. In this keynote, we’ll explore how the expectations of PMMs are rapidly changing—across Product, Sales, and Marketing—and how artificial intelligence is amplifying both the opportunities and the demands of the role. Drawing on lessons from category-defining companies like Slack, Atlassian, and Zendesk, we’ll unpack what’s changing in the craft of PMM, the new capabilities required to stay ahead, and the leadership mindset needed to thrive. You’ll leave with a clear view of how your role is being redefined, how to future-proof your career, and how to lead with impact in this next era of product marketing. Key takeaways: - A clear understanding of how the role of PMM is being redefined across Product, Sales, and Marketing. - Insight into the new skills and capabilities needed to stay ahead in an AI-driven market. - Practical lessons from experience at category-defining companies on how to lead with impact and future-proof your career.