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Stephanie
Couzin
VP of Go-to-Market Strategy & Operations
Lucid Software
Steph is a passionate revenue operations leader with over 15 years experience in strategy and analytics roles spanning revenue, product, finance, and operations functions in the tech and media industries. In her current role as VP Go-To-Market Strategy & Operations at Lucid Software, she is responsible for partnering with Lucid's Sales, Customer Experience, and Marketing leadership to guide GTM decision-making, optimize revenue workflows, and drive account team execution. Steph's proven ability in leading org-wide initiatives, driving cross-functional alignment and collaboration, and distilling and implementing actionable insights have made her instrumental in propelling Lucid's growth trajectory. Outside of work, Steph can be found skiing and hiking Utah's mountains, coaching ice hockey, and chasing around her toddler and border collie (often at the same time).
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08 May 2025 15:00 - 15:30
Panel: Redesigning customer engagement: How to blend human and AI-powered experiences
Most companies talk about being customer-focused but few truly deliver on it - and the difference is staggering. Buyer-centric GTM strategies are more than a buzzword; they’re the key to keeping customers engaged, satisfied and loyal for the long haul. In this session, we’ll explore why putting your buyer at the center of every GTM decision drives not just acquisition but also higher retention and deeper loyalty. From crafting messaging that resonates to delivering post-sale experiences that keep customers coming back, you’ll uncover the secrets behind creating long-lasting relationships. Discover how buyer-centric motions build trust, foster emotional connections, and turn customers into advocates who fuel growth through referrals and renewals. Featuring real-world examples, actionable frameworks, and proven tactics, this session will show you how to align your teams and strategies to deliver the outcomes your customers - and your business - crave.