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Senior Director, GTM Operations - SaaS
Rachel currently leads a horizontal Strategy & Operations org (affectionately known as cross-line-of-business Ops or xLOB OPs) tasked with driving core foundations across our SaaS and Demand Generation businesses. The team is organized across 4 functional areas -- Analytics, Systems & Tools Strategy, GTM Strategy, and Financial Planning & Forecasting. She drives efficient operations and scalable revenue growth through best-in-class GTM strategies & processes and has a track record of leading large (year+) business transformations (e.g., acquisition integrations, product launches, mergers of businesses), working closely with teams across the business to ensure collaborative success.
24 April 2024 12:45 - 13:15
Building connected Go-to-Market operations
Struggling to unify your go-to-market efforts across teams? In this session, we'll dive deep into how LinkedIn built a connected GTM operations function. We'll showcase how they designed their technology and analytics solutions to: - Get a single source of truth for all your go-to-market activities. - Automate workflows and break down departmental silos. - Measure what matters and make data-driven decisions to improve efficiency and effectiveness.

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