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VP of Product Marketing and Sales Enablement
PSCU/Co-op Solutions
Kasey Stinson brings over fifteen years of unique experience driving results in sales, product and marketing worlds. She positions and takes solutions to market to grow revenues, across industries. She currently leads Sales Enablement and Product Marketing for Co-op Solutions, a growth strategy organization with tools, technologies and services to optimize member interaction and economic participation for credit unions. Prior to joining Co-op Solutions, Kasey is proud to have spent twelve years gaining sales and sales leadership experience at the pharmaceutical company, Daiichi Sankyo, Inc., where she enjoyed serving patients and led her team to win numerous top sales awards. Kasey is located in Southern California where she keeps busy with her husband and four school-aged children. Kasey also volunteers for the Redondo Beach Education Foundation, teaches garden lessons at her children’s school, and spends time at the beach and in the kitchen.
24 April 2024 12:30 - 13:00
Mastering the art of positioning, messaging, and storytelling
In the evolving B2B landscape, combating information overload demands a strategic focus on messaging and positioning as a product marketer. This session will explore the vital role of positioning as the bedrock for successful product marketing, stressing its collaborative and cross-functional essence. Dive into the effective positioning process, understanding the five or six pillars that shape its core, and the imperative of involving cross-functional stakeholders.

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