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Jeff
Ignacio
Head of GTM Operations
Keystone AI
Jeff is a passionate leader dedicated to driving revenue excellence by collaborating with sales, marketing, and customer success leaders. He is a results-driven professional who emphasizes a high sense of urgency in defining and enabling sales processes, stabilizing and scaling systems to work efficiently and effectively, fostering collaboration and teamwork to navigate differing perspectives, maintaining high integrity and accountability, and combining strategic leadership with a hands-on approach. Jeff brings valuable expertise to high-growth companies that have achieved product-market fit and are focused on developing scalable and repeatable selling processes. At Visier, he built the Sales Operations function during a period of significant growth, with recurring revenue increasing fivefold (from $10 million to $50 million ARR) and headcount expanding from 150 to 450. His thoughtful execution in scaling, automation, partnerships, and process design contributed to this success. He believes that revenue generation and excellence encompass the entire journey, from front-of-the-funnel activities and customer acquisition to post-acquisition success. Before transitioning to sales operations, Jeff gained experience in technology consulting and finance, which provided him with a strong foundation for his current leadership role.
08 May 2025 16:00 - 16:30
AI strategies for reducing CAC and driving GTM efficiency
With customer acquisition costs climbing higher than ever, GTM leaders face mounting pressure to achieve more with less. But how do you reduce CAC without compromising quality, growth or customer experience? The answer is clear: AI. In this session, weā€™ll uncover how AI is transforming the way GTM teams operate - enabling smarter lead targeting, hyper-personalized outreach and automation that eliminates inefficiencies. Through real-world examples, youā€™ll see how companies are slashing CAC, improving scalability, and delivering exceptional results without increasing spend. Whether youā€™re navigating budget cuts or simply searching for a more efficient approach, this session will provide actionable strategies to harness AI and build a leaner, faster and more effective GTM engine.