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Director of Product Marketing
Ed Cho is a Director of Product Marketing Manager at Salesforce. Prior to joining Salesforce, Ed was a product and partner marketer at Cisco and also accumulated a diversity of experiences by working in the healthcare, technology, and media/entertainment space. He has a B.A and a Masters in Health Services Administration from the University of Michigan and also received his MBA from the UCLA Anderson School of Management.
25 April 2024 13:30 - 14:00
Beyond the launch: Identify the levers to unlock revenue growth
Today, product marketers play a pivotal role in driving sustained revenue growth beyond the initial launch phase. But what specific strategies can product marketers employ to maximize revenue and profitability for their company? In this session, we'll explore the power of using a data-driven framework tailored to address various revenue scenarios you may encounter in your career. From content strategy to sales enablement, we'll uncover the practical levers and strategies product marketers can use to navigate complex revenue challenges and deliver tangible value for your organization.

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