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Head of Core Product Marketing & GTM, ITSM Solutions
25 April 2024 10:00 - 10:30
Harnessing competitive insights to drive successful GTM strategies
The creation of a successful Go-To-Market plan entails the synchronization of x-functional teams and, crucially, the insightful interpretation of market data. But how can we effectively integrate competitive intelligence into our GTM planning process, and what competitive edge does this integration afford us? Join us as we review some real-world examples and learn about key elements to leverage in your GTM planning process.

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