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Candice
Sparks
Director of Product Marketing
Attentive
Candice is a seasoned product marketing leader with over 8 years of experience driving brand awareness and growth for innovative technology companies. As the current Director of Product Marketing at Attentive, she champions the full marketing stack. Her expertise transcends B2C and B2B markets, allowing her to tailor campaigns for diverse audiences and maximize product impact.
24 April 2024 11:30 - 12:00
Fireside chat: Lessons learned in expanding to new product lines and new markets
Is your thriving single-product company ready to conquer new markets? In this session, two GTM experts will unlock the secrets of transitioning into a multi-product powerhouse. You'll learn how to leverage your core strengths, build strategic partnerships, and overcome common pitfalls to dominate diverse buying centers.

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