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August 30 & 31, 2023

Agenda at #GTM23

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What's on
Day one
Day two
Day one
Day one
08:00
Main stage
Developing a go-to-market strategy
Richard King, CEO & Founder, Product Marketing Alliance
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09:00
Main stage
Product launch planning
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10:00
Main stage
GTM motions for 2023
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11:00
Main stage
Product-led Growth
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12:00
Main stage
GTM tech-stacks and tools
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13:00
Main stage
Channel strategy and partner management
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14:00
Main stage
Customer acquisition and retention
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15:00
Main stage
Metrics and measurement
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Day two
08:00
Main stage
Go-to-Ecosystem
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09:00
Main stage
International expansion and localization
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10:00
Main stage
Market entry strategy
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11:00
Main stage
Pricing and sales strategy
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12:00
Main stage
Product-led Sales
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13:00
Main stage
Positioning and messaging
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14:00
Main stage
Identifying target customer segments
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15:00
Main stage
Conducting market research and analysis
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The GTM Alliance is a global community of forward-thinking GTM enthusiasts, all rallied around one, shared goal:

Mastering the art of go-to-market

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