Name: Tristan Schulhof | AI for Go-to-Market Summit San Francisco
Start: 2026-09-22T07:00:00.000Z
End: 2026-09-23T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Tristan

Schulhof

Senior Director, Head of GTM Transformation

Intapp

Tristan thrives at the intersection of strategy, operations, and customer experience, bringing over 16 years of experience driving transformative outcomes. His career has been defined by building innovative solutions, aligning cross-functional teams, and delivering results in dynamic environments. Most recently, at Intapp, Tristan leads a GTM Transformation team enabling over $500M in revenue. He is spearheading initiatives to align teams across GTM KPIs, processes, systems, and programs, empowering field teams to deliver exceptional customer experiences. Previously, Tristan led GTM Ops at Illumina, AI Industry Solutions at Infosys Consulting, and Services Strategy at Teradata. Across these roles, he focused on GTM strategy and operations, industry solutions go-to-market, and portfolio growth strategies that turned complex market challenges into actionable wins.

Button

23 September 2026 09:45 - 10:30

Workshop: Build a signal-to-pipeline engine

Every GTM team is sitting on more signals than ever before - product usage, website activity, buying intent, engagement data, CRM activity, and customer interactions. The challenge isn't collecting signals. It's turning them into action. In this hands-on workshop, attendees will design a signal-to-pipeline engine that connects data, enrichment, scoring, routing, and execution. Working in groups, you'll map how signals move through the GTM stack, determine which signals deserve action, and build a framework for turning intelligence into pipeline. Expect practical discussions around prioritization, orchestration, ownership, and the systems required to make it all work.