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Rob
Felberg
Head of GTM Acceleration, Applied AI Solutions
Amazon Web Services
Rob is an experienced sales operations leader with a customer-centric approach. He's got a proven record of developing GTM strategy, embracing digital transformation, and building and scaling corporate operations in both B2B and B2C environments. He's also an inclusion, diversity and equity advocate.
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22 September 2026 12:00 - 12:30
Panel: The operating system for modern sellers
The way sellers learn, prepare, execute, and improve is changing. AI is no longer just helping teams create content faster - it's becoming embedded throughout the seller workflow, providing coaching, guidance, knowledge, and support exactly when it's needed. This panel explores how leading organizations are building the systems that support modern sellers, from AI-powered coaching and role play to content delivery, onboarding, pre-meeting preparation, and real-time assistance. Join enablement, operations, and revenue leaders as they discuss how they're driving adoption, improving productivity, and creating more scalable ways to support sales teams. You'll walk away with: - How leading teams are embedding AI into coaching, onboarding, and seller development - Practical approaches to delivering knowledge and support in the flow of work - Lessons learned from driving adoption and behavior change across revenue teams - Real-world examples of AI improving seller productivity and execution at scale