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Michael
Lawson
VP, GTM Strategy & Analytics
First Citizens Bank
Michael is a GTM strategy and analytics leader with experience across financial services, technology, and marketplace businesses. He is currently VP of GTM Strategy & Analytics at First Citizens Bank, where he supports GTM strategy for First Citizens Wealth following the SVB Private acquisition. Previously, he held sales operations and category management roles at Silicon Valley Bank and eBay, bringing a strong background in commercial strategy, analytics, and operational execution.
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22 September 2026 10:15 - 11:00
Panel: The architecture behind AI-native GTM
Most AI conversations focus on models, agents, and use cases. Far fewer focus on the systems, data, and architecture that determine whether those initiatives succeed in production. As organizations embed AI into forecasting, lead routing, seller workflows, enablement, and revenue operations, the quality of the underlying GTM architecture has become a competitive advantage. This session explores how leading teams are designing the foundations that power AI at scale - from data models and orchestration layers to governance, enrichment, and system design. Join GTM leaders responsible for data, analytics, systems, and operations as they share how they're building AI-ready GTM organizations and the lessons they've learned along the way. You'll walk away with: - The core architectural components of an AI-ready GTM organization - How leading teams are connecting data, systems, and workflows to improve execution - Common infrastructure and governance challenges that limit AI performance - Practical lessons from organizations scaling AI across revenue operations