Intent data is everywhere, but turning it into action is where the real challenge begins. In this panel, GTM Engineers and RevOps leaders share how they’re building workflows that translate real-time buyer signals into automated outreach, routing, and prioritization. From content engagement to product usage, we’ll break down how to score, sync, and trigger GTM activity using the tools you already have. You’ll leave with ideas you can build - and the logic behind how top teams are doing it. Key takeaways: - How to operationalise first- and third-party signals inside your GTM workflows - Tactics for aligning signals with ICP, funnel stage, and routing logic - Examples of automated systems that drive outbound and handoff speed - Common pitfalls when scaling signal-based workflows and how to avoid them