As AI adoption accelerates, the challenge for GTM leaders is shifting from finding interesting use cases to deciding which ones actually deserve investment, resources, and executive attention. In this fireside chat, Anjai and David will explore what it takes to build an operating model that turns AI experimentation into measurable business impact. They’ll unpack how organizations can identify and prioritize high-value use cases, create the right governance and decision-making structures, and balance questions around build vs. buy, agent roadmaps, resource allocation, and rapidly growing AI spend. The conversation will also examine the role of executive leadership and AI Centers of Excellence in keeping initiatives grounded in business priorities, alongside practical ways to measure impact through productivity gains, cost savings, hours saved, reduced tooling, and resources redirected toward higher-value work. Attendees will leave with a clearer framework for moving AI beyond isolated pilots and building a more disciplined, scalable approach to AI investment across the GTM organization.