Traditional go-to-market teams were built around siloed systems, manual workflows, and human-driven execution. But as AI rapidly reshapes Sales, Marketing, RevOps, and customer engagement, many organizations are discovering that simply layering AI tools onto existing processes is not enough. In this session, Ashleigh Bilodeaux, Zoom’s first GTM AI Engineer, shares what it actually looks like to operationalize AI inside a modern revenue organization, from centralized outbound orchestration and AI-powered inbound workflows to governance, enablement, and cross-functional transformation. Through a practical “old way vs. new way” lens, Ashleigh will explore how GTM teams are evolving from fragmented execution models into AI-native operating systems, where workflows, prioritization, decisioning, and execution are increasingly coordinated through intelligent automation and agentic systems. Attendees will walk away with a clearer understanding of: - What the GTM AI Engineer role actually is - Why traditional GTM structures struggle to scale AI adoption - How leading organizations are operationalizing AI beyond experimentation - The systems, workflows, governance, and enablement needed to support AI-native GTM teams - What Sales, Marketing, RevOps, and Demand Gen leaders should be doing now to prepare their organizations for the next phase of AI transformation