Ariel Hitron is the Co-Founder and CEO of Second Nature, an AI platform helping enterprise sales teams improve performance through AI-powered coaching, role play, and real-world sales insights. Drawing on more than 20 years of experience across product, sales, and go-to-market leadership, Ariel has built and led global sales teams, developed sales methodologies and training programs, and brought software products used by millions of people to market. At Second Nature, Ariel is focused on how AI can transform sales enablement from periodic training into continuous, personalized coaching - helping organizations systematically improve the conversations that drive revenue.