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Summit recap

Sales Enablement Summit
San Francisco 2024

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Until January 31, 2024

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The AI-ready tech stack- What high-performing GTM teams get right

Lindsay Rothlisberger, Director of Revenue Operations at Zapier

Exploring generative AI, account-based selling, and the future of RevOps

Ivo Mertens, Chief Revenue Officer, iBanFirst

Amir Bercovitz, Global VP Sales & Business Development, Sodexo

Evelina Petrova, VP, Revenue Operations, Adyen

Arthur van Donzel, Former Chief Sales Officer, Financial Services Europe, Capgemini

The new AI revenue stack - What’s in it for CS

Alok Shukla, Founder & CEO at FunnelStory

#GTM25 Stats

20+

Speakers

75+

Attendees

75%

Senior management

50+

Companies

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September 16, 2025
Hyatt Regency San Francisco Airport
San Francisco

“SEC provides some of the best content for enablement professionals in the industry. Their events are helpful no matter how many years of experience you have in enablement, and the community is a great place to meet new people and share ideas.."

Enablement Business Partner, Salesforce

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Explore the rise of the GTM Engineer, what the role looks like, why it’s emerging now, and how it’s reshaping modern revenue teams.

GTM Engineering foundations

Product Marketing Manager

Learn how real teams use no-code workflows and AI to replace repetitive tasks and drive efficiency across every stage of GTM.

Automation-first GTM

Product Marketing Manager

Learn how teams are building high-output outbound motions using AI, data enrichment, and automation, without sacrificing personalization.

Modern outbound

Product Marketing Manager

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Dive into the common points of failure across the GTM funnel and discover how leading operators are diagnosing and solving them fast.

Fixing broken workflows

Product Marketing Manager

From CRM to sales engagement tools, explore how GTM Engineers are designing clean, connected systems that support fast, efficient growth.

System-level thinking

Product Marketing Manager

Cut through the noise and focus on the signals that drive revenue. Learn what to measure, and how to act on it, across the GTM funnel.

Metrics for modern GTM

Product Marketing Manager

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September 16, 2025
Hyatt Regency San Francisco Airport
San Francisco

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Join 3,000+ passionate GTM and revenue pros across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.

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