Jessica
Dahan
VP, Global Marketing
Trusted Shops
Jessica is a seasoned professional with a passion for Go-To-Market strategies, data analysis, and inspirational leadership. With two decades of experience in the field, she has successfully navigated the business landscapes of three countries: the UK, France, and Australia. Jessica has established an impressive track record in effectively constructing, nurturing, and guiding exceptional teams. She has played a pivotal role in expanding marketing operations in both B2B SaaS and B2C environments. Additionally, Jessica has extensive expertise in planning, executing, and evaluating the performance of integrated, multi-channel, customer-centric marketing programs. Her comprehensive skill set and wealth of experience position her as a valuable asset in driving organizational growth and success.
20 July 2023 13:30 - 14:05
Marketing 3.0, a more holistic and sustainable way to grow
This session explores "Marketing 3.0," a paradigm shift in the field that emphasizes a more holistic and sustainable approach to business growth. By integrating social and environmental dimensions, Marketing 3.0 seeks to create meaningful connections with customers, build brand loyalty, and contribute to a better society. Attendees will learn how to align their marketing strategies with ethical values, leverage technology for positive impact, and foster authentic relationships. Through case studies and practical insights, this session aims to inspire marketers to embrace Marketing 3.0 and drive sustainable growth in today's dynamic business landscape.