20 July 2023 13:30 - 14:05
Marketing 3.0, a more holistic and sustainable way to grow
This session explores "Marketing 3.0," a paradigm shift in the field that emphasizes a more holistic and sustainable approach to business growth. By integrating social and environmental dimensions, Marketing 3.0 seeks to create meaningful connections with customers, build brand loyalty, and contribute to a better society. Attendees will learn how to align their marketing strategies with ethical values, leverage technology for positive impact, and foster authentic relationships. Through case studies and practical insights, this session aims to inspire marketers to embrace Marketing 3.0 and drive sustainable growth in today's dynamic business landscape.