Name: Lisa Dziuba | Speaker | GTM Festival | GTM Alliance
Start: 2023-07-19T04:00:00.000Z
End: 2023-07-21T04:00:00.000Z
Location: Virtual

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Lisa

Dziuba

Head of Product Marketing

Lemon.io

Lisa is a product marketing leader with 10 years of experience in PMM strategy + execution + team leadership. Her main passions are marketing for developers, marketplaces, and product marketing.

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19 July 2023 10:45 - 11:15

How to build powerful GTM playbooks from scratch: launch calendar, GTM framework, and GTM brief

Building and executing successful marketing campaigns requires a well-structured and organized approach. In this session, we will dive into the world of GTM (Go-To-Market) playbooks and explore how to create powerful playbooks from scratch.

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