As the Go to Market (GTM) landscape evolves, RevOps has emerged as a pivotal function in driving revenue growth and operational efficiency. However, amidst the buzz surrounding the strategic significance of RevOps, it becomes imperative to clarify its true essence and avoid conceptual confusion. Are we using the term "strategy" correctly, or is it being diluted in this context? In this engaging presentation, Gabriel challenges conventional perceptions of RevOps and shares a unique perspective derived from personal experience. He emphasizes the importance of striking a delicate balance between support and strategy within the RevOps framework, one that is tailored to the level of maturity exhibited by internal stakeholders and GTM leadership. By dissecting the complex interplay between support and strategy, Gabriel unveils the critical considerations necessary for aligning RevOps effectively with business objectives. Attendees will gain valuable insights into how to intentionally position RevOps depending on what type of internal stakeholders are present in the organization so that it elevates the performance of GTM initiatives. Gabriel's compelling anecdotes and practical guidance offer a fresh approach to navigating the RevOps landscape.