Most AI sessions stay theoretical; this one is all doing. In this live “hack lab”, you’ll work with peers to design prompts, workflows, and custom GPTs that plug straight into real GTM work - research, messaging, personalisation, and more. You’ll choose 1 of 2 topics to join: Topic 1: Messaging, positioning, and brand: Why your story is the best sales tool you've got - Your story is your strategy: Authenticity beats AI-generated noise. - Positioning and messaging are different: Positioning is what you own; messaging is how you tell the story. - Brand builds trust: Strong brands make selling easier. - The best GTM stories are human: Clear founder vision drives growth. Topic 2: Customer & market research: Know your market before your market knows you - CP vs persona - who you target vs how they think and talk - Competitor analysis - not features, positioning gaps - Voice of customer - the language your customers already use, at scale Join the conversation you'd like to join and together: You'll join a table led by an expert to guide the conversation. Together, you’ll: - Share your best current prompts, workflows, and AI use cases. - Design and refine new prompts or custom GPT concepts - Map opportunities for automation and personalisation in your day‑to‑day GTM motion By the end, you won’t just have ideas - you’ll leave with a crowd‑sourced prompt library and AI playbook you can start using with your own tools the very next day.