In the race to scale, companies are investing heavily in AI, automation, and data-driven GTM strategies. The promise? Smarter decision-making, better efficiency, and faster growth. The reality? Many teams are drowning in tools, dashboards, and reports - yet still struggling to execute effectively. Technology should be an enabler, not a crutch. So why do so many GTM motions feel increasingly formulaic despite having access to more data than ever? In this session, we’ll break down how to truly leverage technology and data to optimize GTM strategy, without falling into the common traps of over-automation, misinterpreted insights, and decision paralysis. Key takeaways include: - How to use AI and automation for smarter, adaptive GTM strategies rather than just scaling inefficiencies. - Why more tools and data don’t always mean better execution—and how to spot when technology is leading you astray. - How to avoid generic, tech-driven playbooks and create GTM motions that actually stand out. - How to interpret and apply data in a way that drives real outcomes, not just vanity metrics.