GTM planning is one of the highest-leverage and most fragile areas to introduce AI. In this session, Werner Schmidt explores how AI can be thoughtfully integrated into sales planning to improve forecasting, capacity planning, and decision making, without undermining trust in the numbers. Key takeaways: 1. AI should augment human judgment not replace it 2. Trust in the numbers has to come before anything else 3. Start with your biggest planning pain point 4. Better planning is a growth lever - precision in headcount, targets and capacity directly drives revenue