Most AI sessions stay theoretical; this one is all doing. In this live “hack lab”, you’ll work with peers to design prompts, workflows, and custom GPTs that plug straight into real GTM work - research, messaging, personalisation, and more. You’ll choose a GTM pillar (for example, messaging (Stacie Chan), customer and market research, campaign planning, sales enablement) and join a roundtable with others facing similar challenges. You'll join a table led by an expert to guide the conversation. Together, you’ll: - Share your best current prompts, workflows, and AI use cases. - Design and refine new prompts or custom GPT concepts for specific jobs (e.g. persona research, account deep‑dives, email personalisation, objection‑handling, battlecards). - Map opportunities for automation and personalisation in your day‑to‑day GTM motion (including where AI should not be used). Throughout the session we’ll co‑create a shared Google Doc capturing: - The best prompts and prompt patterns from each table. - Ideas for custom GPTs / agents tied to clear GTM workflows. - “Gotchas” and safeguards from teams already using AI in production. Topics include: - Messaging, positioning, and brand: Why your story is the best sales tool you've got (Susie Chan) By the end, you won’t just have ideas - you’ll leave with a crowd‑sourced prompt library and AI playbook you can start using with your own tools the very next day.