Join us as your chairperson opens the day at GTM Festival London. You'll begin with an introduction to the day and an ice breaker session with polls, interaction and networking to understand your goals, challenges, and motivations for attending this event.

Most AI sessions stay theoretical; this one is all doing. In this live “hack lab”, you’ll work with peers to design prompts, workflows, and custom GPTs that plug straight into real GTM work - research, messaging, personalisation, and more. You’ll choose 1 of 2 topics to join: Topic 1: Messaging, positioning, and brand: Why your story is the best sales tool you've got - Your story is your strategy: Authenticity beats AI-generated noise. - Positioning and messaging are different: Positioning is what you own; messaging is how you tell the story. - Brand builds trust: Strong brands make selling easier. - The best GTM stories are human: Clear founder vision drives growth. Topic 2: Customer & market research: Know your market before your market knows you - CP vs persona - who you target vs how they think and talk - Competitor analysis - not features, positioning gaps - Voice of customer - the language your customers already use, at scale Join the conversation you'd like to join and together: You'll join a table led by an expert to guide the conversation. Together, you’ll: - Share your best current prompts, workflows, and AI use cases. - Design and refine new prompts or custom GPT concepts - Map opportunities for automation and personalisation in your day‑to‑day GTM motion By the end, you won’t just have ideas - you’ll leave with a crowd‑sourced prompt library and AI playbook you can start using with your own tools the very next day.

After a day packed with insights, strategies and fresh perspectives, this session is your opportunity to take a step back and reflect. What were your biggest takeaways? Which ideas sparked new thinking? And most importantly, how will you apply what you’ve learned to your own GTM strategy?