At a certain stage, GTM isn’t just one workstream - it is the strategy. The hardest decisions leaders make are GTM decisions in disguise: which segments to abandon, which channels to over‑fund, which products to kill, and when to change the org. This session lifts the lid on how experienced leaders approach those calls: what data they look at, who they involve, and how they communicate the trade‑offs to the organisation. You’ll walk away with: - A decision framework for high‑stakes GTM choices - segments, channels, product bets, geography—grounded in evidence, not opinion. - Insight into how mature teams sequence big moves (e.g. repositioning, category entry, GTM re‑orgs) to limit internal chaos. - Practical guidance on how to bring your leadership team and board with you when the right GTM decision is the unpopular one.